It’s true—franchise and multi-location businesses are swimming in data. From customer demographics, to lead management, to sales metrics, the sheer…
Your Shortcut to Smarter Marketing
Standardizing Your Data: A Crucial First Step for Multi-Location Marketing
You’re managing campaigns for a franchise or multi-location business. Each location has a treasure trove of data, but it looks…
Set Up Your CRM for Success
[Updated for 2025] Your CRM is more than a contact list. It’s the foundation for collecting, standardizing, and ultimately using…
Are You Collecting the Right Data From Your Website Visitors?
[Updated for 2025] Remember that line from Field of Dreams: “If you build it, they will come?” Well, you built…
Do You Know Where Your Data Is?
Data is everywhere. You can’t browse a website, make a purchase, or even scroll your phone without generating tons and…
First- and Third-Party Data for the Win
To win big at marketing, you need the right type, quality, and combination of data. Let’s explore the benefits of…