If you’ve ever managed a local marketing platform rollout across hundreds (or thousands) of locations or local channel partners, you…
Topic
Brand Management
Building a Branded Digital Storefront for Healthcare Teams
Healthcare organizations are masters of complexity. One department orders large volumes of admissions packets. Another manages signage across multiple facilities….
How Corporate Teams Can Drive Franchisee Marketing Adoption
Rolling out new marketing tools across a franchise network is easy. Send a few emails, drive franchisees to a portal…
5 Signs Your Brand Infrastructure is Holding You Back
Marketing teams love launching new campaigns and initiatives. But somewhere between “Q1 launch” and “why is everything taking so long?”…
The Next Competitive Advantage: Simplify to Scale
“We don’t need more data,” says Lynne Kinglsey flatly. As Ironmark’s CMO and a recent attendee of MAICON (Marketing Artificial…
5 Ways to Maintain Brand Consistency Across Locations
Congratulations! Your brand is growing, expanding from a single storefront to a sprawling empire of 3, 30, 300, or even…