AI in marketing has officially moved past the novelty phase. You’re no longer asking what can AI do? The more relevant question now is: how…
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How to Prove Distributed Marketing ROI To Stakeholders
Proving distributed marketing ROI has never been simple. Quantifying disparate efforts across channels, locations, partners, or networks amounts to a logistical nightmare, and certainly not an accurate picture.
Must-Ask Data Security Questions Before Hiring a Marketing Partner
Data used to sit neatly inside systems. Today, it flows constantly across platforms, partners, and locations. Your CRM talks to your ad platforms. Your call…
How Corporate Teams Can Drive Franchisee Marketing Adoption
Rolling out new marketing tools across a franchise network is easy. Send a few emails, drive franchisees to a portal link, maybe present a kickoff webinar, and suddenly the platform is “live.” Done. Except, of course, it’s only just the beginning. A roll-out is only truly…
Spark Results: Client Wins to Inspire 2026 Marketing Moves
2025 was a year of creativity, collaboration, and work that moved the needle. Discover our curated inspo list for some of the best marketing campaigns and projects—four innovative campaign concepts that sparked imagination…
The Next Competitive Advantage: Simplify to Scale
“We don’t need more data,” says Lynne Kinglsey flatly. As Ironmark’s CMO and a recent attendee of MAICON (Marketing Artificial Intelligence Conference), she’s seen firsthand how marketing…