Everyone wants to know the same thing right now. Are we behind on AI? This is a fair question. Every…
Industry
Franchise & Multi-Location
MDF Program Management: Why Billions in Marketing Funds Go Unused
Some of the most valuable marketing dollars in a brand’s budget never make it into market. It sounds absurd. Yet…
How Corporate Teams Can Drive Franchisee Marketing Adoption
Rolling out new marketing tools across a franchise network is easy. Send a few emails, drive franchisees to a portal…
5 Signs Your Brand Infrastructure is Holding You Back
Marketing teams love launching new campaigns and initiatives. But somewhere between “Q1 launch” and “why is everything taking so long?”…
The Revenue Roadmap for Franchise Marketers
If your franchise marketing strategy feels like it’s gotten tougher lately, that’s because it has. Customers aren’t just shopping in…
Predicting Customer Lifetime Value (CLV) in Location Marketing
Customer acquisition gets all the glitz and glamour. Everyone loves a new lead! But in reality, the real marketing magic…