Rolling out new marketing tools across a franchise network is easy. Send a few emails, drive franchisees to a portal link, maybe present a kickoff webinar, and suddenly the platform is “live.” Done. Except, of course, it’s only just the beginning. A roll-out is only truly…
Industry
Franchise & Multi-Location
5 Signs Your Brand Infrastructure is Holding You Back
Marketing teams love launching new campaigns and initiatives. But somewhere between “Q1 launch” and “why is everything taking so long?” execution starts to feel harder than it…
The Revenue Roadmap for Franchise Marketers
If your franchise marketing strategy feels like it’s gotten tougher lately, that’s because it has. Customers aren’t just shopping in one place anymore—they’re swiping, streaming, ordering, and comparing across…
Predicting Customer Lifetime Value (CLV) in Location Marketing
Customer acquisition gets all the glitz and glamour. Everyone loves a new lead! But in reality, the real marketing magic lies in retention. After all,…
Stop Wasting Ad Spend on Guesses
Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
Give Credit Where It’s Due In Customer Journey Attribution
[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…