You’ve got to admit that going to the mailbox can be a bit exciting. You never know what is going…
Topic
Direct Mail
How Should You Follow Up on a Direct Mail Campaign?
Think direct mail doesn’t work? Think again. Direct mail campaigns can be highly effective—if you know how to conduct them…
Alternatives to Remittance Envelopes
As if the supply chain issues affecting paper weren’t already frustrating enough, they’ve managed to creep into every project, from…
Debunking Myths of Direct Mail
[Updated for 2024] There’s no question that direct mail campaigns work. Open rates can reach 90 percent, and at least…
14 Direct Mail Ideas Your Boss Will Love
Reaching target audiences is crucial for marketers, and to effectively do so, many marketing strategists are utilizing direct mail. Contrary…
EDDM: How Every Door Direct Mail Makes A Big Impact
Every Door Direct Mail (EDDM) is an effective print marketing technique, and extremely practical during a pandemic. Marketers can use…