Think direct mail doesn’t work? Think again. Direct mail campaigns can be highly effective—if you know how to conduct them…
Topic
Direct Mail
Alternatives to Remittance Envelopes
As if the supply chain issues affecting paper weren’t already frustrating enough, they’ve managed to creep into every project, from…
Debunking Myths of Direct Mail
[Updated for 2024] There’s no question that direct mail campaigns work. Open rates can reach 90 percent, and at least…
14 Direct Mail Ideas Your Boss Will Love
Reaching target audiences is crucial for marketers, and to effectively do so, many marketing strategists are utilizing direct mail. Contrary…
EDDM: How Every Door Direct Mail Makes A Big Impact
Every Door Direct Mail (EDDM) is an effective print marketing technique, and extremely practical during a pandemic. Marketers can use…
How to Optimize Direct Mail for Conversions
Are you struggling to get conversions from your direct mail campaign? Did you know that direct mail still brings in…