Remember back in school when you had to learn your vocabulary words? You might have griped and groaned a little…
Your Shortcut to Smarter Marketing
Do I Know You? Using Personalization Without Being Creepy
You’re out to lunch with some friends when you run into an acquaintance. You start to introduce this person to…
Are You Collecting the Right Data From Your Website Visitors?
Remember that line from Field of Dreams: “If you build it, they will come?” Well, you built your site, and…
How to Choose a Designer Whose Style Matches Yours
Picture this: You are about to get married, and you hire a designer to make a dress or tux for…
Keeping Your Multiple Locations’ Branded Marketing Materials Consistent
Imagine using a different name everywhere you go. The people at the post office think you’re Joe, while the bank…
Write Like a Creative: Copywriting for Beginners
On the surface, copywriting sure looks easy. Coming up with a jingle like “Plop plop, fizz fizz, oh what a…