If your franchise marketing strategy feels like it’s gotten tougher lately, that’s because it has. Customers aren’t just shopping in one place anymore—they’re swiping, streaming, ordering, and comparing across…
Your Shortcut to Smarter Marketing
Predicting Customer Lifetime Value (CLV) in Location Marketing
Customer acquisition gets all the glitz and glamour. Everyone loves a new lead! But in reality, the real marketing magic lies in retention. After all,…
Stop Wasting Ad Spend on Guesses
Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
Proving ROI with One-to-One Marketing Attribution
It’s 2025. Proving the impact of your marketing shouldn’t feel like educated guesswork. And while impressions, clicks, and likes might…
Your Customer Has a Journey. Does Your Dealership Have a Map?
Selling a vehicle is only the beginning. The real challenge—the one that decides whether your dealership thrives or merely survives—is…
Give Credit Where It’s Due In Customer Journey Attribution
[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…