Customer acquisition gets all the glitz and glamour. Everyone loves a new lead! But in reality, the real marketing magic…
Industry
Franchise & Multi-Location
Stop Wasting Ad Spend on Guesses
Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
Give Credit Where It’s Due In Customer Journey Attribution
[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…
How to Track ROI for Multi-Touch Campaigns
Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…
Measuring Marketing Performance: Your Guide to Dashboards and Scorecards
[Revamped for 2025] Wouldn’t it be nice to take one look at a screen and instantly know how your multi-location…
Measure What Matters: Key KPIs for Multi-Location Marketers
Measuring franchise and multi-location marketing success is tough enough when you’ve got one brand to wrangle. Now multiply that by…