If your franchise marketing strategy feels like it’s gotten tougher lately, that’s because it has. Customers aren’t just shopping in one place anymore—they’re swiping, streaming, ordering, and comparing across…
Industry
Franchise & Multi-Location
Predicting Customer Lifetime Value (CLV) in Location Marketing
Customer acquisition gets all the glitz and glamour. Everyone loves a new lead! But in reality, the real marketing magic lies in retention. After all,…
Stop Wasting Ad Spend on Guesses
Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
Give Credit Where It’s Due In Customer Journey Attribution
[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…
How to Track ROI for Multi-Touch Campaigns
Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…
Measuring Marketing Performance: Your Guide to Dashboards and Scorecards
[Revamped for 2025] Wouldn’t it be nice to take one look at a screen and instantly know how your multi-location…