Modern marketers are undoubtedly aware of the potential power of pay-per-click (PPC) advertising. As you consider the best ways to…
Topic
Strategy
5 Tips for Efficient Project Management for Marketing Managers
[Updated for 2023] Do you ever feel as though there are better ways to manage and organize your marketing efforts?…
Positioning Statement vs Value Proposition: The Key Differences
At a glance, a positioning statement and a value proposition might seem to be synonymous. In fact, these terms are…
GPT Killed the SEO Star
[UPDATED FOR 2024] Just over a year ago, we theorized the demise of Search Engine Optimization (SEO) as we know…
5 Ways To Market A Service-Based Business You May Not Have Considered – But Definitely Should
Service based businesses face an abundance of competitors and options when marketing to new customers. While there is a lot…
6 Ways To Say No To an Unreasonable Customer Request
Dealing with rigid or unreasonable customers and their requests can be a nightmare. Even though it may be difficult to…