[Updated for 2025] Your CRM is more than a contact list. It’s the foundation for collecting, standardizing, and ultimately using…
Topic
Strategy
Untangling the Marketing Supply Chain in 2024
When your marketing projects get messy, you have two options: spend precious time untangling, or give up and grab the…
How Brainstorming Can Foster a Creative Office Culture
[UPDATED FOR 2023] Creativity and connection are crucial especially when working in the age of AI and other brainstorming enhancement…
Dollars and Sense: Avoiding the 3 Costliest PPC Oversights
Modern marketers are undoubtedly aware of the potential power of pay-per-click (PPC) advertising. As you consider the best ways to…
5 Tips for Efficient Project Management for Marketing Managers
[Updated for 2023] Do you ever feel as though there are better ways to manage and organize your marketing efforts?…
Positioning Statement vs Value Proposition: The Key Differences
At a glance, a positioning statement and a value proposition might seem to be synonymous. In fact, these terms are…