Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
Topic
Strategy
Give Credit Where It’s Due In Customer Journey Attribution
[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…
How to Track ROI for Multi-Touch Campaigns
Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…
Measuring Marketing Performance: Your Guide to Dashboards and Scorecards
[Revamped for 2025] Wouldn’t it be nice to take one look at a screen and instantly know how your multi-location…
Conquesting vs. Retention & Reactivation: Where Dealerships Really Win
Dealers are always chasing more traffic—but let’s pump the brakes for a second. The real question isn’t just how to…
The Holes in Your Marketing Data
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are…