Two plus two equals ten when you combine traditional print and digital marketing. When considering how to integrate the two,…
Topic
Strategy
Untangling the Marketing Supply Chain in 2024
When your marketing projects get messy, you have two options: spend precious time untangling, or give up and grab the…
How Brainstorming Can Foster a Creative Office Culture
[UPDATED FOR 2023] Creativity and connection are crucial especially when working in the age of AI and other brainstorming enhancement…
Dollars and Sense: Avoiding the 3 Costliest PPC Oversights
Modern marketers are undoubtedly aware of the potential power of pay-per-click (PPC) advertising. As you consider the best ways to…
5 Tips for Efficient Project Management for Marketing Managers
[Updated for 2023] Do you ever feel as though there are better ways to manage and organize your marketing efforts?…
Positioning Statement vs Value Proposition: The Key Differences
At a glance, a positioning statement and a value proposition might seem to be synonymous. In fact, these terms are…