Customer acquisition gets all the glitz and glamour. Everyone loves a new lead! But in reality, the real marketing magic lies in retention. After all,…
Topic
Strategy
Stop Wasting Ad Spend on Guesses
Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
Give Credit Where It’s Due In Customer Journey Attribution
[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…
How to Track ROI for Multi-Touch Campaigns
Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…
Measuring Marketing Performance: Your Guide to Dashboards and Scorecards
[Revamped for 2025] Wouldn’t it be nice to take one look at a screen and instantly know how your multi-location…
Conquesting vs. Retention & Reactivation: Where Dealerships Really Win
Dealers are always chasing more traffic—but let’s pump the brakes for a second. The real question isn’t just how to…