Print and digital advertising are two of the most effective forms of marketing techniques that can be used to reach…
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Possibilities of Print: Substrate Varieties
Substrates have adapted to digital presses through the use of various resources that ensure compatibility. Substrates have evolved to meet…
90-Second Spotlight: Pre-Press
Looking for an expert opinion? You’re in the right place! We recently sat down with Garner Leidy, Ironmark’s VP of…
How to Design for Direct Mail Print Pieces
In marketing, keeping your audience engaged is the name of the game. Although digital marketing is a big part of…
PURLs of Wisdom: How to Track Your Mailing’s Success
In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and…
How to Get Extremely Targeted with Your Direct Mail Campaign
In marketing, the more personalized the campaign, the better. The average consumer wants to feel connected to their favorite brands…