Design and copy are the two pillars that form all high-quality, consistent marketing, and as the proverbial yin and yang…
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Debunking Myths of Direct Mail
[Updated for 2024] There’s no question that direct mail campaigns work. Open rates can reach 90 percent, and at least…
Large Format Printing: How to Get Your Outdoor Signage Set Up
Despite the frigid temperatures, spring is not far away. It’s a season where we clear out the old to make…
You’ve Got a Print Ready File? Now What?
Pushing “print” on a big job is always a little nerve-racking. Have you dotted all the “i’s” and crossed all…
Print Advertising: A Multifaceted Approach for a Multiplied Impact
In any relationship, having multiple points of communication can make connections stronger. Say you’re working with someone and then meeting…
Coated vs. Uncoated Paper: When to Use (or Not Use) Each
Are you working on a brochure, pamphlet or other print piece but have no clue about the right paper selection?…