Every few years, digital prophets emerge, citing algorithms and AI, to proclaim the imminent demise of print marketing. “Print is…
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Revive Your Direct Mail Campaigns With These FAQs
Sometimes we want to step away from our screens, kick back with a magazine, and become immersed in something tangible….
Wide-Format Products to Make Your Franchise Shine
Standing out from the competition is key, especially when the competition is other franchises. One of the most effective ways…
Bleed & Crop Marks? This Is What They Mean in Print
Getting a project ready to print can be overwhelming. There are so many details to get right, and once you’ve…
What Are the Standard Book Sizes in Publishing?
[Updated for 2024] Welcome to the world of book publishing, where there are almost as many different sizes for books…
8 Ways to Master the Multi-Channel Marketing Mix
What is the magic of multi-channel marketing? It’s where physical plus digital makes more than their parts combined. Smart marketers…