Customer acquisition gets all the glitz and glamour. Everyone loves a new lead! But in reality, the real marketing magic lies in retention. After all,…
Topic
Predictive Analytics
Stop Wasting Ad Spend on Guesses
Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
How to Track ROI for Multi-Touch Campaigns
Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…
The Holes in Your Marketing Data
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are…
Got the Clean Data. What Do You Do With It?
Congratulations! You’ve done the hard part: collecting the demographic, psychographic, and behavioral data from your prospects and customers. Now comes…
Characteristics of Clean Data for Marketing Campaigns
Clean data. It’s on everyone’s list, but do you know how to get it? And what separates data from good…