Congratulations! You’ve done the hard part: collecting the demographic, psychographic, and behavioral data from your prospects and customers. Now comes…
Topic
Predictive Analytics
Characteristics of Clean Data for Marketing Campaigns
Clean data. It’s on everyone’s list, but do you know how to get it? And what separates data from good…
Consolidating Your Data: A Crucial Second Step for Multi-Location Marketing
It’s true—franchise and multi-location businesses are swimming in data. From customer demographics, to lead management, to sales metrics, the sheer…
Standardizing Your Data: A Crucial First Step for Multi-Location Marketing
You’re managing campaigns for a franchise or multi-location business. Each location has a treasure trove of data, but it looks…
Set Up Your CRM for Success
[Updated for 2025] Your CRM is more than a contact list. It’s the foundation for collecting, standardizing, and ultimately using…
Are You Collecting the Right Data From Your Website Visitors?
[Updated for 2025] Remember that line from Field of Dreams: “If you build it, they will come?” Well, you built…