Clean data. It’s on everyone’s list, but do you know how to get it? And what separates data from good…
Topic
Predictive Analytics
Standardizing Your Data: A Crucial First Step for Multi-Location Marketing
You’re managing campaigns for a franchise or multi-location business. Each location has a treasure trove of data, but it looks…
Do You Know Where Your Data Is?
Data is everywhere. You can’t browse a website, make a purchase, or even scroll your phone without generating tons and…
First- and Third-Party Data for the Win
To win big at marketing, you need the right type, quality, and combination of data. Let’s explore the benefits of…
New Look, Same Mission: Ironmark, Now Even Better for You
If you’ve been following Ironmark lately, you’ve seen a refresh in the works. Fresh look and feel? Check. New website?…
Drive Franchise Foot Traffic with Predictive Analytics
As franchise marketing evolves at a record pace, staying ahead of the competition isn’t just about having the best product…