Measuring franchise and multi-location marketing success is tough enough when you’ve got one brand to wrangle. Now multiply that by…
Topic
Digital Marketing
Why Your Service Traffic is Down (and What to Do About It)
Every car dealership dreams of a humming service department—the kind where bays are filled, lifts are busy, and the cash…
9 Digital Marketing KPIs That Prove ROI
[Revamped for 2025] It’s the holy grail for marketers: proving return on investment (ROI) and return on advertising spend (ROAS)….
The Holes in Your Marketing Data
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are…
Multi-Touch Your Audience
[Revamped for 2025] What’s your media channel of choice? Do you prefer a curated email in your inbox, or would…
Best Practices for Localizing National Campaigns
Picture this: you just launched a sleek, shiny, national campaign. It’s got all the bells and whistles—crisp branding, killer copy,…