What are some social media time-savers? Using several different social media marketing platforms may feel like a burden, but stress no more!
If it’s too late for that (and you’re totally overwhelmed) let’s talk, or just read on. In this article, we’ll share tips to help you ramp up your business with less effort and fewer headaches.
Master Social Channels with Time to Spare
There was a time when most businesses ignored social media, thinking its just a passing trend or something the kids use. How things have changed! Reports show that almost 90% of marketers consider social media an important business tool. Facebook, Twitter, LinkedIn and Instagram are gold mines, and keep your business in touch with your online prospects. Digital marketers just need to put in the time and effort to reach these audiences.
Put Social on Autopilot
Don’t get the wrong idea: automation doesn’t do everything for you, and your analytics will not magically improve overnight. However, using tools like HootSuite, Buffer or TweetDeck to schedule your posts and share them at specific intervals can help save a lot of time. Be aware of the rules – they aren’t the same for every platform. For instance: Instagram does not allow scheduling. They sure do keep us on our toes!
Moreover, these tools will also help you keep all your social data in one place. You can read and share posts, follow comments on Facebook, view the latest tweets in your industry and much more.
Related: Tips to Create Quick Graphics for Your Social Media Posts
Have a Plan and Set Timers
Any successful social media marketing campaign needs a good, well-organized plan. Think about your audience first; find out potential questions they have and make a list of the most important ones. That way you answer their needs, and spend far less time brainstorming and finding ideas for new posts.
Putting too much effort into social media tactics can drown your productivity. It’s a good idea to have a timer-tracking tools like Toggle or RescueTime come in handy for setting time limits that help you stay on-task.
Repurpose Old Content
Reposting is a great way to save time. If you think your audience will be bored with the same content you’re dead wrong. People love to read good articles, and some of them may have missed your initial post. Still, don’t overdo it. Check Google Analytics (look under ‘Behavior Content’ drilldown menu) for your top 10 posts by traffic volume to see which ones deserve another ride. Repost only your best articles and make sure to post at different times of the day.
Curate Articles
Many business owners think they should only share their own content. While well intentioned it’s definitely the wrong approach. When you share content from other influencers, it shows your audience a greater understanding of your specific niche. Plus, there’s a good chance those same influencers will return the favor, helping you reach new people.
Analyze Your Data
How can you tell which content works best if you’re not tracking your social media marketing performance? By monitoring your analytics closely and carefully, you can see what tactics drive the best results and focus solely on them. Google Analytics is probably the easiest platform to use, and will keep you from wasting time and energy on strategies that don’t produce results.
Final Thoughts
Social media should boost your business, not leave you drowning in a seemingly endless list of to-dos. If you’re pulling your hair out the Ironmark team can create and manage the right social media marketing plan for your business. Put your marketing in the hands of professionals with over 60 years of experience in Branding, Web Design & Development, Print, Logistics and Digital Marketing. Contact us today to get the ball rolling on your next social media marketing campaign!
