On the surface, copywriting sure looks easy. Coming up with a jingle like “Plop plop, fizz fizz, oh what a…
Your Shortcut to Smarter Marketing
How to Prepare for a Brand Refresh
It’s difficult to admit, but you’ve fallen out of love. Your brand used to give you butterflies in your stomach,…
How Instagram Hashtags Work for Business
So you’ve heard of Instagram, but did you know you can leverage it for your business? It’s all in the…
The 12 Sales Email Templates You Absolutely Need
Drumming up business for your company can be challenging. Sending an email can be a great first point of contact…
Marketer’s Guide to Teaching your “Seasoned” Sales Team LinkedIn
Picture it: A bubbly, new marketing manager enters the training room with a 40-slide LinkedIn Powerpoint in tow. 35 sales guys…
Book Binding for Beginners: Stab Stitching
As you flip through a booklet, pamphlet or magazine, you probably aren’t thinking about how its pages and cover are held together,…