Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
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Proving ROI with One-to-One Marketing Attribution
It’s 2025. Proving the impact of your marketing shouldn’t feel like educated guesswork. And while impressions, clicks, and likes might…
Give Credit Where It’s Due In Customer Journey Attribution
[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…
How to Track ROI for Multi-Touch Campaigns
Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…
Measuring Marketing Performance: Your Guide to Dashboards and Scorecards
[Revamped for 2025] Wouldn’t it be nice to take one look at a screen and instantly know how your multi-location…
Why Your Service Traffic is Down (and What to Do About It)
Every car dealership dreams of a humming service department—the kind where bays are filled, lifts are busy, and the cash…