Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…
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Measuring Marketing Performance: Your Guide to Dashboards and Scorecards
[Revamped for 2025] Wouldn’t it be nice to take one look at a screen and instantly know how your multi-location…
Why Your Service Traffic is Down (and What to Do About It)
Every car dealership dreams of a humming service department—the kind where bays are filled, lifts are busy, and the cash…
8 Ways to Measure Print Marketing ROI
[Revamped for 2025] There’s a good reason print is still a critical component of marketing campaigns. Actually—there are quite a…
9 Digital Marketing KPIs That Prove ROI
[Revamped for 2025] It’s the holy grail for marketers: proving return on investment (ROI) and return on advertising spend (ROAS)….
The Holes in Your Marketing Data
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are…