[Revamped for 2025] There’s a good reason print is still a critical component of marketing campaigns. Actually—there are quite a…
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9 Digital Marketing KPIs That Prove ROI
[Revamped for 2025] It’s the holy grail for marketers: proving return on investment (ROI) and return on advertising spend (ROAS)….
The Holes in Your Marketing Data
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are…
Ironmark Acquires AMMS: Marketing Technology That Drives
We’re thrilled to share big news: American Marketing & Mailing Services (AMMS), a cutting-edge marketing technology company based in Tampa,…
Multi-Touch Your Audience
[Revamped for 2025] What’s your media channel of choice? Do you prefer a curated email in your inbox, or would…
Best Practices for Localizing National Campaigns
Picture this: you just launched a sleek, shiny, national campaign. It’s got all the bells and whistles—crisp branding, killer copy,…