Congratulations! You’ve done the hard part: collecting the demographic, psychographic, and behavioral data from your prospects and customers. Now comes…
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2025 Tariffs and Branded Merchandise: What’s Changing?
New tariffs on imported materials—including stainless steel, plastics, and apparel—are driving up costs across industries. Branded merchandise isn’t immune. Ironmark…
Characteristics of Clean Data for Marketing Campaigns
Clean data. It’s on everyone’s list, but do you know how to get it? And what separates data from good…
Set Up Your CRM for Success
[Updated for 2025] Your CRM is more than a contact list. It’s the foundation for collecting, standardizing, and ultimately using…
Are You Collecting the Right Data From Your Website Visitors?
[Updated for 2025] Remember that line from Field of Dreams: “If you build it, they will come?” Well, you built…
What Is a Multi-Touch Campaign and Why Do You Need One?
[Updated for 2025] Today’s consumers have the world at their fingertips. From binge-watching travel videos to buying plane tickets, everything…