In the increasingly competitive business environment, efficiency and productivity should be the very fuel driving your growth. You need to keep costs to a minimum while maximizing profits.
There are a number of ways to achieve this. One of the ways, as most office managers will have discovered, is keeping design templates of your most vital branding materials so you don’t have to produce new designs over and over again. In particular, you need:
4 Must-Have Design Templates You Need Today
- Business cards templates
Business cards are one of the most effective sales instruments. One study even found for every 2,000 cards issued, sales increase by 2.5 percent. However, to give out quality cards consistently, you need reliable design templates. Professionally designed templates are not only cost-effective but are also very convenient. Instead of paying a designer every time you need a new card, you can just customize the template and print.
Incredibly, editing a business card template isn’t difficult. All you need is an image editor and with that, you can alter colors, sizes, fonts, and even the text on the template. You can even add your own images, illustrations, and other graphic files. Once you’re done, you just press “print” and there you have your new business card!
- PowerPoint presentation templates
PowerPoint presentation templates are just as important especially if branding is high on your agenda. In branding, consistency is critical. You want your audience to memorize your logo, tagline, and other brand elements to increase the chances that they’ll choose to do business with you and not your competitors. Consistent presentation designs can help with that and that’s where professionally designed templates come in.
Besides, you don’t want one of your executives showing up with poorly formatted, dense, strange presentations in front of what had been a highly interested audience prior to the pitch. These horror shows can cost you leads and sales and must be prevented by investing in pre-designed presentation templates.
- Stationery (print and digital) templates
While at it, don’t forget to prepare design templates for your stationery (letterhead, invoices, proposals, estimates, etc). The type of stationery you use says a lot about your business. High-quality stationery that displays attention to detail will sell your business positively. Meanwhile, cheap-looking stationery with no real design values may cause prospects to look elsewhere.
The problem is that designing quality stationery every time can cost you both money and time. To cut those costs, it’s important to have pre-designed templates for each category of stationery. Pre-designed templates will also help you remember details such as your address and contact information that could easily be forgotten when designing stationery from scratch.
- Content offering templates
Lastly, you also need design templates for your content marketing. Content marketing serves two main purposes: educating and informing the reader and selling your company. That second part is where design comes in. If you want readers to remember you, you need to brand all your content (eBooks, whitepapers, PDFs, guides, etc), making sure that they are decorated in your brand colors and carry your tagline and business logo.
If you have a pre-designed template, this becomes very easy. For instance, if it’s an eBook and you already have the template, what remains is just to place the content within the template, adjust a few images, insert a few elements, and you’re done. You won’t need to go through the whole process creating a new design every time you write an eBook.
SUMMARY
If you don’t already have these four templates, get them ASAP! They make running an organization simpler by reducing your workload. And, they help cut costs too!
Need help with your brand guidelines or creative strategy? We can help. Get your FREE 30-minute brand strategy consultation today!
