We get it. You spent many months and more money than you care to remember on your current website. And while it’s not exactly avant garde anymore, it’s still taking care of business. Mostly. If the thought of redesigning your site makes you feel like you’re throwing good money away, take a deep breath. A website redesign can be an important investment in growing your presence and your business, with an ROI that will make you breathe easy again.
Why Make a Change?
All good things must evolve. As the marketing world keeps spinning, our businesses must change to keep pace. You know the saying: “if you’re not moving forward, you’re moving backwards,” especially if you’re in an industry where people depend on you for your expertise (that’s all of us). Your information and services must be up-to-date, and your resources must be helpful now. If the market has evolved but your website hasn’t, you’ll be painfully out of step with your customers’ needs.
How Do You Know When to Redesign?
New innovations and inspirations pop onto the scene and onto our screens daily. While you can’t possibly keep up with each new advancement, these changes start to pile up over time, and you might find your old site is simply out of step with today’s customer behaviors. This is just one reason why you might be in line for a website redesign. Whether it’s the navigation, layout, content, colors, functionality, or overall vibe, if it’s feeling out of date to you, odds are your customers feel that too.
Related: Making Your Website Mobile-Friendly
More Reasons to Redesign
Beyond the fact that the marketplace has changed, there are many other reasons for a redesign. Perhaps you have more services and capabilities you’d like to promote. Maybe you’ve acquired new technology or a new team. Whatever the evolution, it’s important that your website redesign captures what you offer now. If you’ve merged with other companies, acquired new space, or brought on new capabilities, tech, and talent, you’re experiencing the growing pains that successful businesses struggle through. This is reason enough for celebration – and a redesign! You need to capture the solutions that you offer your clients in a fresh new way, so users see the evolution and understand your offerings.
It may also be the case that you have new competition on the scene, and your once shining site now looks a little too much like yesterday’s news. That’s another good reason for a redesign. It’s an opportunity to reclaim your voice and your market share. Conversely, you may be as consistent as ever, offering the same services or products that built your brand in the first place. But the logo and colors are feeling stale, and the voice seems dated. That’s a liability too, and it’s another sure sign that a redesign is in order!
No matter the reason, a website redesign not only attracts attention, it attracts business. When you’re facing any of these challenges, a redesign is a fix that pays dividends. We’ve seen it happen again and again, and we’re excited for what comes next.
Our New Site
We made a change because our capabilities evolved with a changing digital landscape. We acquired sophisticated companies that leverage the latest technology to meet next-level marketing demands. We grew our own in-house talent to conquer the advancements in our field. We pioneered the phygital mashup, harnessing physical and digital marketing for powerful, integrated campaigns. It was time to reposition our brand and do a brand refresh – including our website.
Our new website reflects our evolved capabilities, which strip away complexities to help marketers succeed. Ironmark CMO Lynne Kingsley explains, “The marketing ecosystem is getting so complex, with a lot of confusion and chaos. Marketers need to engage multiple partners across the physical and digital spectrum, and that makes it hard to coordinate a consistent and effective campaign. It requires time-consuming orchestration and complicated collaboration.” The website redesign will help us foster this.
Related: Ironmark Breaks 100 on Printing Impressions’ Top 300
A Fond Farewell and an Exciting New Beginning
So, as we lower the curtain on our old website, we celebrate the many years of service it provided and look forward, with excitement, to the next gen. “We are thrilled to unveil the new site soon,” says Kingsley. “It clarifies our offerings, provides valuable resources, and helps showcase how we can simplify success for our clients.”
The new Ironmark website is a reflection of the future of marketing – a future where the complicated becomes simple, physical and digital media boost one another, and where Ironmark continues to lead the way. The redesign is just the start.
With a redesigned website, your business can begin its evolution and you can enjoy a high ROI.
Ready for your redesign?
