Standing out from the competition is key, especially when the competition is other franchises. One of the most effective ways to make your franchise shine is through wide-format signage, a larger-than-life marketing strategy where going big can make a big difference. Whether you’re striving to attract new customers, build brand recognition, or simply make a bold promotional statement, the latest wide-format products offer endless possibilities for franchisees eager to rise above the rest. Here, we’ll dive into how innovative signage can set you apart, and which ones to deploy when.
Winning With Wide-Format Signage
Wide-format signage refers to any large-scale graphic printing typically used for banners, posters, and signs. Defined as measuring between 18 and 100 inches, these powerhouses are perfect for franchises that want to catch the eyes of passersby and deliver a lot of information quickly. And with advancements in printing technology, wide-format signs are now more vibrant, durable, and versatile than ever before.
Does Wide-Format Signage Work?
Wide-format signage is effective for several reasons:
- Visibility: Large signs are hard to miss, making them great for capturing the attention of potential customers.
- Branding: Consistent and professional signage helps build brand recognition and reinforces your franchise’s identity.
- Versatility: Wide-format signs can be used in various ways, from promotional materials to permanent fixtures, providing flexibility for your marketing strategy.
- Impact: High-quality graphics and vibrant colors make a strong visual impact, which can drive foot traffic and boost sales.
Which Wide-Format Products Work Best?
- Vinyl Banners
While you’re likely familiar with vinyl banners, you don’t want to underestimate their ability to make a mark. There’s a reason why vinyl banners are a staple in wide-format signage —they’re durable, affordable, and great at grabbing attention. Perfect for both indoor and outdoor use, vinyl banners are extremely versatile, allowing franchisees to effectively advertise a grand opening, a special promotion, or an event. They can be customized with gorgeous graphics and messages to turn heads at the right moment. - Fabric Banners
For a more upscale look, consider fabric banners. Made from high-quality polyester or other materials (sometimes sustainable), fabric banners offer a sleek, professional appearance. They’re ideal for indoor settings like trade shows, conferences, and retail spaces. The colors on fabric banners pop beautifully, making your brand message stand out from the crowd. - Window Graphics
Don’t waste valuable real estate! You can turn your windows into branding and promotional workhorses with window graphics. These can cover anything from simple logos and business hours to full-scale window wraps. Window graphics are especially effective for franchises in high-traffic areas, as they literally pull people inside with their captivating graphics and enticing messaging. - Wall Murals
Like a public art display, wall murals are another powerful way to attract attention. These large-format graphics can tell your brand’s story, create an immersive environment, or simply add a touch of personality to your space. They are perfect for creating a memorable atmosphere in your franchise locations, and they’re a great way to enhance a space that may be dull or overlooked. - Floor Graphics
Sometimes, the floor is a marketer’s best kept secret. Floor graphics are a unique way to guide customers through your space, promote special offers, or enhance your branding. People find them fun to follow, and they’re an unexpected pop of personality in any space. Floor graphics are also built to withstand heavy foot traffic, making them a great addition to any franchise. - Vehicle Wraps
Get more mileage out of your message with vehicle wraps. These mobile billboards can turn your franchise’s delivery vehicles or service vans into attention-grabbing advertisements, delivered to people that are a captive audience on the road or walking by on the sidewalk. With high-quality graphics and professional installation, vehicle wraps are an excellent investment for increasing brand visibility and making a statement. - Other Outdoor Signage
For franchises, outdoor signage is crucial for attracting customers right at the moment of decision. Consider options like:- A-Frame Signs: Perfect for sidewalk advertising, A-Frame signs are portable and easy to update with new messages.
- Feather Flags: These tall, eye-catching signs promote sales, tout events, or simply draw attention to your location.
- Monument Signs: For a more permanent and professional presence, monument signs provide high visibility and can be customized to match your brand’s aesthetic.
- Digital Signage
The most innovative wide-format signage, digital signage includes LCD screens, large LED billboards, and electronic paper displays. They use video and multimedia content for a powerful emotional connection to your franchise. Digital signage can be updated easily, and interactive versions can literally pull people right into your messaging, whether they’re looking at product information, wayfinding, or engaging with social media.
Related: Unique Types of Signage
Tips for Effective Wide-Format Signage
- Keep it Simple: Make sure your message is clear and easy to read at a glance. Remember that people only have a few seconds to take it in. Avoid clutter and focus on essential information.
- Use High-Quality Images: Ensure your graphics are high-resolution to avoid pixelation and maintain a professional appearance. Keep the sizing correct for viewing at distances.
- Consistent Branding: As with all graphics, use consistent colors, fonts, and logos to reinforce your brand identity.
- Consider Placement: Think about where your signs will be placed and design them accordingly. Outdoor signs need to be weather-resistant. Will the sign be exposed to humidity, sunlight, or foot traffic? Have fun with signs that can play off their location too! A sub shop can have several foot long signs that say “you’re three subs away from delicious!”
Related: Whose Sign Is It Anyway? 10 Signs It’s Time for New Retail Signage
Use Signs to Set Yourself Apart
However you use them, wide-format products offer a fantastic way to make your franchise shine. From vinyl banners to vehicle wraps, these signs can attract customers, enhance your brand visibility, and drive traffic to your location. By investing in high-quality, eye-catching signage, you’ll ensure your franchise stands out in a competitive market. We have seen it work. We’ve been designing, printing, and installing signs for franchisors and multi-unit marketing teams for over 70 years, and are always impressed with their power to move people. Reach out today and we can explore how wide-format signs can help your franchise win!
