[UPDATED FOR 2023]
Social media and social media marketing have become terrific tools to promote events You can reach out to an audience that exists beyond your immediate professional circle to other people who might be interested in attending. Here’s how to elevate your next event with social media:
CREATE FACEBOOK EVENTS
Facebook? Yes, Facebook! Create a Facebook event and invite your entire Facebook circle to like and promote the event. Give the event a catchy name to make it stand out. Add a clear and thorough description, including pricing, special guests, and the venue. ag the location of the event so people can easily find it. Add an attractive photo that gives visual information about the kind of event that’s being hosted. Research and find out the relevant tags to add to the page. Encourage people to post on the wall of the event page to start a discussion and make the page more interactive.
RELATED: TAILORING SOCIAL MEDIA CONTENT FOR DIFFERENT PLATFORMS
USE UNIQUE HASHTAGS
Create a unique hashtag for the event and use it whenever you use Twitter or Instagram to announce something about the event. Tag other people in your posts who are related to the different professional fields relating to the event.. Keep sharing interesting bits of information relating to the event, and add photos and links to other news pieces that are relevant. #hashtagyourbrand
LEVERAGE VIDEO
The great thing about the internet is that you can use an array of media to create your event advertisement campaign. Make event-related videos and post them on your YouTube channel, Facebook page, Instagram Reels or Stories, TikTok, Twitter feed, or company website. These videos can take the form of a behind-the-scenes introduction to what will take place at the event. Interview the event managers and participants in the days leading up to the event. Include some basic animation showing the logistics that go into holding the event and why the event is being held in the first place. Include the details about the event at the end of the video and encourage viewers to share it amongst their friends.
TAKE THE PICTURE
Pictures can do their own bit to help spread the word about the event. You can continue advertising the event even while it’s taking place. Pictures and GIFS relating to the event can be shared on Instagram, TikTok, Facebook, and Twitter and tagged with all the people who are participating. Images of past events or behind-the-scenes photos raise awareness and encourage excitement. The more people that see your photos and graphics, the more will be likely to make this event on their calendars.
RELATED: HOSTING LIVE EVENTS ON SOCIAL MEDIA
LIVESTREAM CONFERENCES
Livestreaming here does not merely mean making a video of the event but also adding an entire social media element to the event as it takes place. You can add a live Twitter feed, Instagram Reel or TikTok so viewers from across the world can ask questions and interact during the event. Any conferences, trade shows, and exhibitions can be shown in real-time to those who can’t be physically present at the event. Facebook Live is another useful feature that can be used to interact with a digital audience during the time of the event.
IRONMARK CAN HELP MAKE YOUR EVENT A HIT
Using all these methods can help boost attendance and influence networking to make your next event a bigger success than all the previous ones. Organization is key! Need help putting it all together? Contact us today!
