Great content should be used across multiple platforms to extend your marketing message. The trick is to repurpose content into various forms, making sure it will maximize impact when it is shared again (and again). While it can be a challenge, we’ve come up with eight creative ways to turn your content into its newest form and extend its reach even further.
Content, Content, Content
We are constantly reminded that compelling content is what makes the world go ‘round. Consumers want answers to their most pressing questions or problems, but they also want those answers presented in a way that is fun, engaging, and memorable. This is where creative content generation factors in. Fortunately, repurposing previously created content in other formats and for other platforms gives marketers the opportunity to reach a wider audience without starting from scratch. Here are a few ideas for repurposing content this year.
- Generate Hype by Creating Video Clips of Podcast Recording Sessions
Trying to advertise your upcoming podcast in a fresh new way? Set up a camera during your podcast recording sessions and share the video clips on social media to market the newest episode. This is a great way to repurpose content while generating interest and allowing followers to get a sneak-peek of some behind the scenes action.
- Turn Hard-Hitting Statistics into Twitter Infographics
Twitter’s infamous 280-character limit makes it imperative to choose your content wisely when you tweet. Turning hard-hitting statistics into an infographic that makes people stop their scroll is a memorable way to repurpose content. Convince followers to investigate the statistics you posted further which gives rise to more conversions and lead generation.
- Utilize Blog Headings and Quotes to Create Pull-Quotes for Social Media Graphics
Clever blog headings and important quotes are usually hidden behind a link to the related blog post. One way to generate a click-through is to turn a fun, engaging, or intriguing header or quote into a social media graphic. This solves the issues regarding which image to put with the post and leaves readers wanting to find out more.
- Collect Eye-Catching Blog Graphics to Build the Perfect Pinterest Board
Have you created some infographic- or image-heavy blog posts that haven’t had their chance to shine outside of the blog roll? Build the perfect Pinterest board with links back to your blog so that those images don’t become forgotten relics. This also gives your content an avenue to be pinned to many different boards, under different categories, allowing for continually increasing views every time someone clicks their way to your blog post.
- Repackage an Interview with a Subject Matter Expert into an eBook
You posted an interview with a Subject Matter Expert (SME) perhaps on a blog post, a special Q&A, or recorded it as a podcast. Repackage that interview into a downloadable eBook that allows readers to keep your information with them and lets them refer back to it as often as they need to, promoting brand awareness each time they open their eBook.
- Take A Webinar and Turn It Into A How-To Video
Webinars are popular ways to get specific information across to attendees. They often cover an in-depth subject with SMEs and answer pertinent questions on the topic. Once the webinar is no longer live, you can reformat it into a shorter, more digestible how-to video to attract a new set of viewers. - Create a Round-up Post of All Your Articles
From the best tweets of the year to Spotify-Wrapped, everybody loves a good round-up. Let your readers reminisce when you create a round-up of all of your articles and blog posts over the course of the last year. This allows for new viewership as well as additional opportunities for conversions to your website.
- Convert Blog Posts into a Must-Open Email Series
You can create a drip campaign that sends a series of e-blasts to visitors who have signed up with their email address. Each e-blast encourages visitors to click through to your website by converting your blog posts into summaries or snippets that are linked to the full post. A call-to-action (CTA) in the e-blast, as well as a CTA at the end of the blog post, can help generate leads to new business.
Put Your Content to Work
Content repurposing saves time, but it also highlights content that you worked hard to create in a different light. It can increase unique views, bring conversions, and generate leads. If you are looking to up your digital marketing strategy game this year, give the digital marketing experts at Ironmark a call. We have the resources you want to enhance your content marketing and improve your digital strategy.
