Big news: Vista One is now part of Ironmark.
We’ve acquired one of the franchise marketing world’s top performers—and we couldn’t be more excited about what it means for our clients.
Vista One brings proven expertise in direct-response social media advertising, lead generation, and AI-driven chatbot technology, especially for health and wellness brands. Their approach to local marketing—focused on real leads, real results, and ROI you can actually see—fits perfectly with Ironmark’s mission to simplify growth for multi-location businesses.
Here’s how it all comes together.
Expanding Local Marketing Success with Vista One’s Expertise
Vista One’s specialty lies in direct-response social media video advertising, using platforms like Facebook and TikTok to generate real leads and drive in-clinic appointments. Through constant A/B testing and a data-driven creative strategy, they’ve helped franchisees turn ad clicks into actual business—fast.
Vista One also brings powerful AI-driven web-based chatbot technology to the table, giving franchise locations the ability to capture and qualify leads directly through their websites, 24/7. Combined with call center coordination for rapid lead follow-up, these solutions create a full-funnel approach that keeps potential customers engaged from first touch to first visit.
Their expertise strengthens Ironmark’s already robust marketing platform, which includes predictive analytics, programmatic advertising, personalized direct mail, and more—all focused on helping brands grow locally without losing national brand consistency.
Welcoming Kip Rapp as Ironmark’s Chief Product Officer
As part of the acquisition, Kip Rapp, founder of Vista One, joins Ironmark as Chief Product Officer.
Kip brings deep experience in both marketing innovation and enterprise-level technology leadership. Before founding Vista One, he served at NASA and Hewlett Packard, where he managed product portfolios related to customer analytics, call center intelligence, and operational forecasting.
At Ironmark, Kip will lead product innovation efforts, developing scalable marketing solutions tailored for franchise and multi-location brands.
“I’ve always been focused on helping franchise brands grow through smart, ROI-driven marketing,” said Rapp. “Joining Ironmark gives me the team, scale, and platform to take that vision even further—bringing proven growth strategies to a broader range of clients and helping shape the next generation of marketing technology.”
What This Means for Our Clients
This acquisition strengthens Ironmark’s commitment to helping brands bridge the gap between digital and physical marketing—with tools and strategies built specifically for today’s complex, multi-location environment.
For our clients, it means even more ways to drive meaningful growth:
- Smarter lead generation through video-first social campaigns
- AI-powered chatbot solutions to capture and convert leads around the clock
- Streamlined call center follow-up to maximize appointment setting
- Deeper insight into ROI and campaign performance
- Expanded local-to-national marketing solutions under one roof
We’re excited for what’s ahead—and we’re just getting started.
Ready to Scale Smarter?
At Ironmark, we believe success is simple when you have the right partner—and the right plan.
This new chapter with Vista One is another step toward helping our clients simplify, scale, and succeed in a changing world.
Want to learn more?
