Every brand has (or should have) a brand identity. Brand consistency refers to keeping all messaging consistent with that identity….
Topic
Inbound Marketing
Implementing Lead Generation Strategies That Work
Today, consumer habits are constantly changing, and marketers have to change the way they market and sell to consumers and…
6 Tips for Planning a Multi-Channel Campaign
With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems….
How to Run an Influencer Campaign
So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to…
Why Buyer Personas Are a Marketing Must-Have
First, ask yourself this question: How can you create an engaging content strategy if you’re not sure who you’re creating…
What is Inbound Marketing and How Does it Work?
Long story short? Inbound marketing lets customers find you, not the other way around. Using an inbound marketing strategy prevents…