In marketing, keeping your audience engaged is the name of the game. Although digital marketing is a big part of…
Topic
Direct Mail
PURLs of Wisdom: How to Track Your Mailing’s Success
In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and…
How to Get Extremely Targeted with Your Direct Mail Campaign
In marketing, the more personalized the campaign, the better. The average consumer wants to feel connected to their favorite brands…
How to Raise Engagement with Super-Personalized Print Pieces
It’s a typical Tuesday, and you are making your way home from work. You check your mailbox, grab the mail,…
Unique Print Folds You’ve Never Considered
Want a way to stand out from the crowd? You can make all sorts of creative design decisions – from…
How to Slash Direct Mail Costs Without Sacrificing Quality
Direct mail costs come in all shapes and sizes – as do the mailers themselves. The single biggest cost of…