It’s a brave new world out there, and it’s getting braver. The pace of change is increasingly faster and new…
Topic
Digital Marketing
How to Respond to Negative Google and Yelp Reviews
If you have a business, you’ve probably been slapped with at least one bad online review. Let’s face it, it comes…
Why Buyer Personas Are a Marketing Must-Have
First, ask yourself this question: How can you create an engaging content strategy if you’re not sure who you’re creating…
What is Inbound Marketing and How Does it Work?
Long story short? Inbound marketing lets customers find you, not the other way around. Using an inbound marketing strategy prevents…
How to Get Your Store Found (and Frequented) Online
It can be hard to build an online presence when you’re just getting started as a franchisee, or even when…
90-Second Spotlight: E-Commerce
Need an expert opinion? We’ve got you covered! Check out our interview with Jessica Wolverton, Ironmark’s E-Commerce and web storefront…