Proving return on investment (ROI) and return on advertising spend (ROAS) is the holy grail for marketers. Many of us…
Topic
Digital Marketing
Loom vs. Vidyard: Which Platform is Better for Explainer Videos?
When it comes to video creation for marketing, it can often be difficult to choose the right platform for your…
The Best Digital Marketing Podcasts for 2022
Podcasts are a powerful communications medium that has taken over the marketing scene in the last 15 years. 57% of…
Which Comes First: Design or Copy?
Design and copy are the two pillars that form all high-quality, consistent marketing, and as the proverbial yin and yang…
The 7 Best Ways to Analyze Digital Marketing Data
As a marketer, analyzing digital marketing data is the best way to see if your digital marketing tactics are working…
Employee Picks: 9 Best Marketing Campaigns of 2021
We’ve seen quite a few great marketing campaigns in 2021. Ones to make us laugh, cry, and feel all the…