Every car dealership dreams of a humming service department—the kind where bays are filled, lifts are busy, and the cash…
Topic
Digital Marketing
9 Digital Marketing KPIs That Prove ROI
[Revamped for 2025] It’s the holy grail for marketers: proving return on investment (ROI) and return on advertising spend (ROAS)….
The Holes in Your Marketing Data
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are…
Multi-Touch Your Audience
[Revamped for 2025] What’s your media channel of choice? Do you prefer a curated email in your inbox, or would…
Best Practices for Localizing National Campaigns
Picture this: you just launched a sleek, shiny, national campaign. It’s got all the bells and whistles—crisp branding, killer copy,…
Your Guide to Combining Digital and Print Marketing
[Revamped for 2025] Two plus two equals ten when you’re combining digital and print marketing. It may sound like crazy…