Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
Topic
Digital Marketing
Proving ROI with One-to-One Marketing Attribution
It’s 2025. Proving the impact of your marketing shouldn’t feel like educated guesswork. And while impressions, clicks, and likes might…
Your Customer Has a Journey. Does Your Dealership Have a Map?
Selling a vehicle is only the beginning. The real challenge—the one that decides whether your dealership thrives or merely survives—is…
Give Credit Where It’s Due In Customer Journey Attribution
[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…
How to Track ROI for Multi-Touch Campaigns
Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…
Measuring Marketing Performance: Your Guide to Dashboards and Scorecards
[Revamped for 2025] Wouldn’t it be nice to take one look at a screen and instantly know how your multi-location…