[Revamped for 2025] It’s the holy grail for marketers: proving return on investment (ROI) and return on advertising spend (ROAS)….
Topic
Digital Marketing
The Holes in Your Marketing Data
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are…
Multi-Touch Your Audience
[Revamped for 2025] What’s your media channel of choice? Do you prefer a curated email in your inbox, or would…
Best Practices for Localizing National Campaigns
Picture this: you just launched a sleek, shiny, national campaign. It’s got all the bells and whistles—crisp branding, killer copy,…
Your Guide to Combining Digital and Print Marketing
[Revamped for 2025] Two plus two equals ten when you’re combining digital and print marketing. It may sound like crazy…
Go Omnichannel with the Right Channels
Let’s be real. The word “omnichannel” gets thrown around in marketing meetings more than “synergy” and “scale” combined. But at…