If your franchise marketing strategy feels like it’s gotten tougher lately, that’s because it has. Customers aren’t just shopping in one place anymore—they’re swiping, streaming, ordering, and comparing across…
Topic
Digital Marketing
Stop Wasting Ad Spend on Guesses
Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
Proving ROI with One-to-One Marketing Attribution
It’s 2025. Proving the impact of your marketing shouldn’t feel like educated guesswork. And while impressions, clicks, and likes might…
Your Customer Has a Journey. Does Your Dealership Have a Map?
Selling a vehicle is only the beginning. The real challenge—the one that decides whether your dealership thrives or merely survives—is…
Give Credit Where It’s Due In Customer Journey Attribution
[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…
How to Track ROI for Multi-Touch Campaigns
Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…