Ironmark has leveled up. We’ve made some transformative organizational changes along with some innovative acquisitions—all designed to help our clients simplify their success. We’re thrilled to announce that Zach Dickens from our acquired company Deliver Media will oversee our digital and creative agency in the role of VP of Digital Marketing at Ironmark, while Lynne Kingsley stepped up as our Chief Marketing Officer. Both have been pivotal forces within their respective teams, driving growth, innovation, and brand success.
The Leadership That Drives Success
Kingsley’s experience, particularly in digital marketing, strategic brand development, and AI, makes her the ideal CMO to advance Ironmark’s mission to simplify the complexities of marketing for our clients. An industry thought-leader and marketing powerhouse, she has spent the last two decades on the cusp of marketing innovation; Kingsley now oversees brand strategy, demand generation, and the implementation of AI-first solutions. Under her leadership, Ironmark has achieved a 700% increase in lead generation. She has also been a driving force in building the company’s digital agency from the ground up into the thriving, innovative leader it is today.
“I’m thrilled to take on this new role as Ironmark enters this exciting new chapter,” says Kingsley. “Following our recent rebrand, we’re laser-focused on simplifying the marketing journey for our clients, and I’m excited to lead the charge.”
Dickens echoes these sentiments, “I’m excited to join the talented team at Ironmark and contribute to the company’s continued growth,” he says. “I look forward to leading the digital agency, building upon the strong foundation Lynne established, and delivering innovative digital solutions that align with our new brand promise of ‘Success, Simplified.’”
Dickens brings 15 years of extensive agency leadership with a focus on productized digital offerings and new digital tactics (programmatic advertising). His background in multi-location and franchise marketing, especially within the QSR and senior care sectors, provides a unique perspective essential to Ironmark’s continued growth. Dickens helped shepherd a previous agency from 5-70 employees and drove revenue growth to $16 million. At Ironmark, he oversees the digital agency that Kingsley built, and is focused on expanding reach and delivering tailored digital solutions for key verticals.
Together, Dickens and Kingsley embody Ironmark’s commitment to delivering a fully integrated marketing experience, from digital marketing campaigns to physical marketing, ensuring our full-service marketing approach truly meets each brand’s unique needs. Their leadership, along with that of the entire executive leadership team, ensures that Ironmark is equipped to deliver on its brand promise: Success, Simplified.
Get the Team and the Tech
Our acquisition of Deliver Media this spring not only integrated a specialized agency that’s made marketing waves with franchises like Domino’s Pizza, Home Instead, and ShelfGenie, but it’s helped us step up our marketing game. This alliance helps you deliver sharper, more insightful digital marketing campaigns fueled by Deliver Media’s rich resources in the area of predictive analytics and Ironmark’s suite of powerful full-service marketing solutions for maximum marketing impact.
Related: Ironmark Adds Predictive Analytics and SOC 2 Compliance With Dual Acquisition
Deliver Media has been instrumental in crafting digital marketing campaigns that drive business growth in franchise-based industries like quick-service restaurants (QSRs), senior care, and home services. Their specialization in franchise marketing makes them an ideal ally, as we have also been providing franchises with exceptional marketing strategy, support, and results.
Their predictive analytics technology, accompanied by our team’s extensive talent, can help you power stronger email campaigns, digital advertising, direct mail campaigns, and more. The data-driven approach is a game-changer for multi-location brands looking to streamline their marketing efforts without sacrificing results. By leveraging customer data to better understand how to interact with customers, you can foster the deep relationships that drive repeat business and real ROI. Ultimately, you’ll make marketing decisions with even greater precision, targeting just the right audiences, at just the right times, with messages that truly resonate.
Related: Boosting Direct Mail ROI With Predictive Analytics Tools
Full-Service Service Marketing With a Competitive Edge
The appointments of both Kingsley and Dickens, along with the acquisition of Deliver Media, indicate Ironmark’s bold shift towards integrated data solutions. Whether you’re seeking to expand your services into new markets or launch a fresh, digital-first campaign, Ironmark’s combined expertise and data-driven marketing capabilities are now unmatched—and so are yours. Leverage our team, tech, and track record to uncover richer insights into consumer behavior, create more refined audience segmentation, and ultimately build digital marketing campaigns that are smarter, faster, and more effective, for stronger results and a higher ROI. We’re leveling up your marketing and your results. Let’s grow.
