Automotive Intelligence in Motion
Ironmark’s Dynamic Omni-Channels platform (DOC), is advanced automotive marketing technology that unifies data, channels, and strategy execution to drive results. DOC is where intelligence meets automation, enabling hyper-targeted outreach across email, direct mail, SMS, and programmatic ads. With DOC, your marketing goes further, faster, and with measurable impact.
- True Omni-Channel Automotive Marketing Execution
- One Platform for all Dealership Marketing
- Dealers-Customized Journey
- Seamless Automation Across Direct Mail, Email, SMS, and Digital
- Real-Time Audience Segmentation & Personalization
- Clean, Verified Data from Online and Offline Behaviors
- Secure and Scalable for Any Size Dealership or Brand
- Lifecycle Communications and Automotive Customer Retention Solutions for Every Milestone
- Localized and National Support
- Built-in Reporting to Optimize and Scale
One Hood
Automotive Marketing
Simplified
Built to Scale.
Tuned for Performance
Harvest Real-Time Data
DOC starts where most platforms end: with live behavioral tracking. It captures intent signals from CRM and DMS systems, website visitors, and even competitor and aftermarket data, then organizes that data to create powerful customer profiles.
Clean & Segment with Confidence
No more duplicate records or messy lists. DOC’s proprietary cleansing technology ensures your audience segments are accurate and up to date, helping you reach the right customer at exactly the right time.
Deliver Personalized Campaigns
From service reminders to dealership promotions, DOC launches coordinated communication strategies that are customized to each recipient—delivering the right message, on the right channel, to the right customer without the guesswork.
Scale Without Sacrificing Precision
Whether you’re sending 500 messages or launching a million-piece national promotion, DOC maintains accuracy, consistency, and brand integrity.
See the Results. In Real Time.
With intuitive, live reporting dashboards, you’ll track marketing communication performance, engagement, and ROI in real time—and use those insights to keep getting better.
Where Data Drives Decisions
Finally, Marketing That Feels Effortless
Marketing doesn’t have to feel chaotic. DOC brings structure to the madness by aligning data, messaging, and execution in one intelligent platform. It’s like autopilot for your outreach—but with full control and total visibility. That means less time chasing lists and more time watching the results roll in.
See the Signals Sooner
Before a lead walks into your dealership or fills out a form, DOC is already tracking their behavior across touchpoints—giving you a head start on conversion.
Say Goodbye to Dirty Data
No more outdated or duplicate records. DOC refines every contact with automated cleansing so your segments stay fresh and focused.
Spin up Campaigns, Not Stress
Email, direct mail, SMS, and digital—all triggered and personalized from one place. You can coordinate full campaigns without hopping between tools.
Built by People Who Know the Lot
From service reminders to post-sale communications, DOC has proven workflows designed for automotive timelines and touchpoints.
Mail that Moves Fast
Generate and send personalized mailers with daily campaign automation and on-demand flexibility—delivered at speed and scale with full tracking and attribution.
Know What Works, Then Do It Again
Measure everything: opens, clicks, calls, conversions, even dealership foot traffic. Adjust campaigns with clarity and speed.
We’re in the Driver’s Seat with You
DOC isn’t just a platform. It comes with experienced strategists, marketing communication managers, and analysts to help you drive.
Locked up tight
DOC uses enterprise-grade security protocols to protect your customer data, dealership, and brand reputation at every step.
Big or Small, Cover it All
Run hyperlocal or nationwide promotions—DOC scales to match your ambition.
Plays Nice with All Your Tools
DOC connects with your CRM and DMS to sync data, power smarter triggers, and make executing your marketing strategy hand-offs and seamless.
From Showroom to Screen
DOC doesn’t just simplify omni-channel marketing—it supercharges it. Whether you’re nurturing leads, increasing service retention, or launching national promotions, DOC turns every piece of data into a tailored marketing moment. Turn those test drives into lifelong customers.
