Multi-Location & Franchise Marketing

Many Locations, One Solid Strategy

Whether you have 50 locations or 5,000+, your customers want a personal touch. We’re here to make sure they get it. Our tailored, data-driven campaigns speak directly to your local audience, driving traffic and boosting sales while staying on brand. Ready to connect with your customers from coast to coast?

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Successful Solutions

  • Predictive Analytics and Data Modeling for Audience Segmentation
  • Direct Mail and Turn-Key Print Solutions
  • Addressable Geofencing
  • Programmatic and Social Media Advertising
  • Local SEO and Web Mastering
  • Location-Specific Online Ordering Portal
  • Branded Products Procurement
  • Indoor, Outdoor and Point-of-Purchase Signage
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The Ironmark Difference

Predictive Data: Segment customers Most Likely to take action

Guesswork? Not necessary. Predictive modeling tells us exactly who’s ready to engage. With first-party and third-party data, we pinpoint the perfect audience and deliver the right message at the right time. Clairvoyant? No. Savvy? You bet.

Multi-Channel Marketing Where It Matters Most

Imagine: Your ad comes on during their favorite show, then pops up in their social feed. A personalized postcard arrives at their home. We make sure your message is everywhere your customers are. Never miss an opportunity to turn heads, win hearts, and gain customers.

Consistency Across Locations

Our proven model rolls out with ease, delivering targeted campaigns to each location while still aligning with you to oversee the overall brand strategy.

Results You Really Want

Why wait to know what’s working when you can know now? Our dashboards give you all the details with actionable insights to see who is engaging with your ads and how to improve your ROI. Know as you go and the results will reflect it.

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Pairs Well With:

  • Brand Management Platform
  • Predictive Analytics & Data Services
  • Data-Driven Marketing
  • Lead Intelligence
  • Direct Mail
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Our Work

Home Instead Knows and Grows with Predictive Analytics

Home Instead franchisees struggled to identify qualified leads, resulting in wasted efforts and low ROI. By leveraging predictive analytics and integrating first-party and third-party data, they were able to pinpoint decision-makers and optimize campaigns. This data-driven approach boosted consultation leads by 36.29%, closed leads by 25%, and delivered an impressive 1,245% average ROI.

Domino’s Serves Up Sales with Predictive Analytics

Domino’s franchisees lacked visibility into which marketing efforts were truly driving results. By using predictive analytics and customer data to target high-value audiences with customized direct mail, they transformed campaign performance. The result: a 33.53% response rate and over $71 million in incremental revenue, delivering a sizzling 605.98% ROI.

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