Proving distributed marketing ROI has never been simple. Quantifying disparate efforts across channels, locations, partners, or networks amounts to a…
Author
Zach Dickens
Predicting Customer Lifetime Value (CLV) in Location Marketing
Customer acquisition gets all the glitz and glamour. Everyone loves a new lead! But in reality, the real marketing magic…
Give Credit Where It’s Due In Customer Journey Attribution
[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…
How to Track ROI for Multi-Touch Campaigns
Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…
The 6 FREE Marketing Tools Every Marketer Needs to Know
[Revamped for 2025] What’s better than a great marketing tool? A free great marketing tool. Yes, you heard that right….
2025 Marketing Forecast: Trends That Will Transform Your Strategy
If there’s one thing marketers can agree on, it’s this: Staying ahead of the curve is non-negotiable. The marketing landscape…