Zach Dickens, Author at Ironmark

Digital Marketing | Strategy

Give Credit Where It’s Due In Customer Journey Attribution

[Revamped for 2025] In the good old days (read: 2008), “tracking a conversion” meant watching someone click your Google ad…

Digital Marketing | Direct Mail | Predictive Analytics | Print | Strategy

Today’s marketing campaigns are everywhere—and we mean everywhere. Your customer’s day might look like this: scroll Instagram → see your…

Digital Marketing | SEO | Social Media

[Revamped for 2025] What’s better than a great marketing tool? A free great marketing tool. Yes, you heard that right….

Branded Merchandise | Digital Marketing | Direct Mail | Inbound Marketing

If there’s one thing marketers can agree on, it’s this: Staying ahead of the curve is non-negotiable. The marketing landscape…