Marketing teams are swimming in advertising metrics. Clicks, impressions, conversions, open rates—you name it; there’s a dashboard for it. Yet…
Author
Tony Agan
Proving ROI with One-to-One Marketing Attribution
It’s 2025. Proving the impact of your marketing shouldn’t feel like educated guesswork. And while impressions, clicks, and likes might…
Measuring Marketing Performance: Your Guide to Dashboards and Scorecards
[Revamped for 2025] Wouldn’t it be nice to take one look at a screen and instantly know how your multi-location…
Measure What Matters: Key KPIs for Multi-Location Marketers
Measuring franchise and multi-location marketing success is tough enough when you’ve got one brand to wrangle. Now multiply that by…
8 Ways to Measure Print Marketing ROI
[Revamped for 2025] There’s a good reason print is still a critical component of marketing campaigns. Actually—there are quite a…
The Holes in Your Marketing Data
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are…