[Revamped for 2025] There’s a good reason print is still a critical component of marketing campaigns. Actually—there are quite a…
Author
Tony Agan
The Holes in Your Marketing Data
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are…
What Multi-Location Marketers Get Wrong About Attribution
Attribution sounds easy—simply track what’s working and do more of it. But in reality? Most multi-location marketers are flying blind…
Characteristics of Clean Data for Marketing Campaigns
Clean data. It’s on everyone’s list, but do you know how to get it? And what separates data from good…