Branding is more than just a logo—it’s the foundation of trust, recognition, and credibility. For multi-location businesses, ensuring brand consistency…
Author
Shawna Benfield
Shawna oversees Company Stores and Information Systems as Director. She has 35 years of experience in the design, printing and marketing industries with areas of expertise in management, communication, event planning, project management and process improvement. Shawna approaches every goal with energy, creativity, passion, and gratitude.
Corporate Branding: Managing Rogue Locations—And How to Prevent it
[Updated for 2025] You’ve built a brand, set up a replicable business model, and empowered franchisees or local managers to…
Why Franchisees (and Other Teams) Don’t Follow Corporate Brand Standards
Revamped for 2025 Do you ever feel like pulling your hair out because you have so little time to handle…
Consistent and Personalized Marketing: How to Have Both
[Updated for 2025] Ever feel like your brand has a split personality? One location’s social media page nails a cool,…
Best Practices for Storing Marketing Materials Across Multiple Locations
The struggle is real. Trying to organize a myriad of marketing assets across multiple locations and franchises can feel like…
Marketing Materials for Brand Growth
We promise you’re not alone. Many (probably most) marketers contend with mountains of marketing materials. If you’re struggling to determine…