It was the one of the biggest challenges in Shawna Haggerty’s event-planning career — her organization’s 40th Anniversary. The venue?…
Author
Lynne Kingsley
Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark's digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley's strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
Manufacturer’s Guide: Creating Your First Buyer Personas
The digital space may feel like an endless resource, but you need to play your cards right to become profitable….
How User-Generated Content Brings Events to the Next Level
Good content is hard to find. When you’re hosting a large-scale corporate event, there’s never enough time to handle your…
31 Tweetable Facts for Women’s History Month
March is Women’s History Month! Did it sneak up on you again like it did for us? If so, we’ve got…
Embellishments: How to Dress Up Your Print Materials
“How do I make my printed brochure really stand out from my competition?” We get this question all the time….
7 Event Email Marketing (Insider) Tips
“Email is dead,” said no event marketing pro, ever. Event organizers, am I right? If you’re looking for a sure-fire…