As a business or marketer, you know that SEO is the “bread and butter” of the marketing world. SEO is…
Author
Lynne Kingsley
Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark's digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley's strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
Building Your Blog Content Strategy: 8 Easy Steps
As a marketer, you probably spend your entire day creating content for clients. From advertisements and site content, all the…
What Social Media Platform Fits Your Business’ Personality?
Social media – It’s what we, as a society, spend 11 hours on every day. We use it to watch,…
How to Run an Influencer Campaign
So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to…
How to Leverage Branded Hashtags to Elevate Your Business
Oftentimes, social media can feel more like a puzzle than a tool. As a marketers, we know exactly how powerful social media…
Flywheel vs Funnel: Which Method Works For Your Marketing?
For years, inbound marketing was often thought of as a funnel. ‘Top of the funnel’ made up the vast majority…