The term “skin in the game” was coined by Warren Buffet, coined to refer to high-ranking insiders investing in the…
Kate Paiva
Kate Paiva is a Digital Marketing Account Manager who ensures her client's growth while exceeding their expectations. Since graduating from the University of Delaware's Alfred Lerner School of Business & Economics in 2015, she has gained an array of marketing skills while working for major health institutions and financial firms before joining the Ironmark team in 2021. She applies her knowledge of market research, email marketing, marketing automation, social media, and keyword and SEO strategies every day in the digital strategies she puts in place for her clients at Ironmark. These strategies consistently lead to increased brand awareness, revenue growth, and customer satisfaction.
Top 5 Promotional Items to Spark Your Spring Campaign
Seasonal Promotional Ideas! Using things that are top-of-mind, in terms of what your consumer is interested in, are the best…
A Simple HTML Guide: DIY Basics
An HTML webpage is simply a text file with code explaining how the contents should be rendered by a web…
What is Die Cutting? (And Why It’s Insanely Cool)
Nowadays, businesses have come up with unique and clever ways to effectively advertise, market, create a brand, and build a…
3 Quick Tips for Choosing the Right Paper Weight
When your print vendor sends you a quote, do you understand what you’re reading? Paper weight is an important piece…
4 Must-Have Design Templates Every Business Must Have
In the increasingly competitive business environment, efficiency and productivity should be the very fuel driving your growth. You need to…