When creating content for your website, whether it’s a blog, article, or just in-page copy, it’s important to keep your…
Author
Chris McCready
Chris McCready directs strategy and implementation for Ironmark's digital marketing clients. Her 15 years of experience within a variety of agencies across the country has provided a wealth of knowledge and expertise within market research, branding, digital strategy, social media, marketing automation and web development. Under her direction, strategic marketing plans for Ironmark clients result in increased brand awareness, visibility, lead generation and revenue.
Social Media Interactions – Engaging Your Audience Online
Social media is a powerful tool for brands. It gives them a chance to create an online personality and connect…
How to Get Extremely Targeted with Your Direct Mail Campaign
In marketing, the more personalized the campaign, the better. The average consumer wants to feel connected to their favorite brands…
6 Tips for Planning a Multi-Channel Campaign
With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems….
Basic Tips to Maximize Your Google Ads Budget
As a marketer, it’s no doubt that you know how important Google Ads can be for promotion and marketing of…
Do I Know You? Using Personalization Without Being Creepy
You’re out to lunch with some friends when you run into an acquaintance. You start to introduce this person to…