A poorly designed navigation means a poorly designed website – which has big impacts on your organization’s overall success. Who…
Author
Chris McCready
Chris McCready directs strategy and implementation for Ironmark's digital marketing clients. Her 15 years of experience within a variety of agencies across the country has provided a wealth of knowledge and expertise within market research, branding, digital strategy, social media, marketing automation and web development. Under her direction, strategic marketing plans for Ironmark clients result in increased brand awareness, visibility, lead generation and revenue.
Prove ROI and ROAS with These 12 Digital Marketing KPIs
Proving return on investment (ROI) and return on advertising spend (ROAS) is the holy grail for marketers. Many of us…
You’ve Got a Print Ready File? Now What?
Pushing “print” on a big job is always a little nerve-racking. Have you dotted all the “i’s” and crossed all…
14 Direct Mail Ideas Your Boss Will Love
Reaching target audiences is crucial for marketers, and to effectively do so, many marketing strategists are utilizing direct mail. Contrary…
Can We Chat? Why Conversational Marketing Is Good For Business
Imagine a customer has a question about your products or services and heads over to your website. A chat window…
Beyond Your Blog: Content That Boosts Your Engagement
How do you keep your desired audience engaged without depending entirely on blogs? If your content marketing strategy solely focuses…