Problem
LEVOLOR, a prominent leader in the window treatments industry, boasting a legacy of over a century, required a strategic partner to meet its expanding needs as a premier manufacturer of blinds, shades, and shutters. Their success relied on a robust retail presence and effective promotional campaigns across 4,400+ nationwide stores. This demanded synchronized product distribution, marketing collateral delivery, and installation, aligning with Levolor’s promotional calendar. However, challenges arose due to scattered partners, leading to inconsistent branding, logistical inefficiencies, and high costs.
Levolor grappled with disparate partners across the country, resulting in inconsistent branding and mismatched promotional materials at various retail outlets. Coordination issues between printers, distribution centers, and fulfillment centers led to inefficient processes and escalated freight costs. Promised technology solutions, like an integrated eCommerce portal, failed to materialize, hindering realtime inventory management and print ordering.
Solution
Ironmark proposed a holistic solution by consolidating Levolor’s operations into a centralized facility in Maryland. This integration encompassed commercial and digital printing, design, inventory warehousing, and fulfillment & kitting, all within the same business park campus. This consolidation eliminated inefficiencies, improved print quality, significantly reduced freight costs, and eradicated transit times between multiple facilities.
Results
Following the transition to Ironmark’s facilities, Levolor witnessed substantial cost savings within a year and a half. The consolidation not only streamlined operations but also enhanced intangible benefits such as improved quality control and faster project execution. With all components of their retail rollout process now centralized, Levolor gained operational efficiency, cost effectiveness, and improved brand consistency across its nationwide retail network.
Takeaways
Ironmark’s trustworthy partnership and centralized operational approach in removing complexities empowered Levolor to overcome logistical hurdles, achieve cost savings, and maintain brand integrity across its expansive retail network. The collaborative effort between Levolor and Ironmark showcased the importance of a streamlined and integrated approach to meet the demands of a dynamic retail landscape, reinforcing Levolor’s position as an industry innovator and leader.
