Inbound Marketing

Buying behavior (B2B and B2C) has shifted significantly over the past five years. Has your marketing strategy? We provide inbound marketing services which serves as a framework for these shifts. Your website, your Facebook and Twitter pages, your blog, emails, e-newsletters, etc.—all contribute to your digital presence. Using specially crafted offers, calls to action, content, and other lead magnets, you can draw your leads through a sales funnel to generate more sales.

As a HubSpot certified agency, Ironmark’s inbound marketing services provide strategy and content to attract new website visitors. From there, we collect their information and turn them into contacts, so you can provide decision-making content and convert them into customers. This allows you to delight them over and over again until they become your biggest promoters.

To create an effective inbound marketing strategy, we carefully study your best prospects, the buying personalities we call buyer personas. This way, we know what keywords, sites and apps they’re using. We’ll help you target those, and craft messaging that creates a specialized, compelling campaign.

Building a relationship online translates into both online and offline sales. So driving your customers to your website also drives them to your door. Once they are customers, inbound marketing takes them a step further - referrals and great reviews.