Content Marketing

People don't care about your company. They care about their own problems. Our content marketing services are designed to solve your customers' problems. When visitors come to your website, they are looking for ways to make their lives better. You have an opportunity to do just that. Provide content - blogs, whitepapers, e-books, videos - that help your visitors, while establishing your expertise and abilities. Can they trust you? Do you have credibility?

We get under the skin of your customers. We'll do the research to understand who your ideal customers are and what keeps them up at night. Your content will be relentlessly focused on topics they care about. And in turn, they'll care about you. Not only is good and relevant copy important for visitors on your site, it’s the reason search engines steer people to you in the first place. So it’s vitally important that you have fresh, compelling stories (free of mistakes, misinformation, and boring-ness) at all times.

Our writers know best practices for web, blog, email, and social media copy, since successful online writing can be different from other forms of writing. They are skilled at baking in cluster keywords to get your site ranked higher, creating e-books and other viral pieces and speaking directly to your buyer personas. Consistently good content consistently brings customers back. And when they spread the word virally, it’s exponentially better.