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If you’re in marketing you just may find that one of your most challenging tasks is to “prove” that your carefully constructed efforts are actually worth their while. Your time…
It’s not your imagination – you are already seeing holiday ads in magazines, on tv and in your email. As a last-minute shopper, I’m doing my best to ignore them…
It isn’t news that our attention spans are shortening and that makes it tougher to produce effective marketing efforts. With customers on information overload, it’s tough to make sure you’re…
Has there ever been a time that you’ve been disappointed to find a Sappi piece in your mailbox? Ever? Every piece looks lovely, is designed impeccably and is pretty much…
The feelings we have about some brands are so ingrained in our brains that it’s hard not to expect genius from them. These are the brands that repeatedly make…
I’m a designer. I’m blessed (cursed) with the incurable need to wonder “What If?” Often, the answer is simply a practical one – “ This is what we had…