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Maggie London International, the world’s largest dress manufacturer, suppliers to Nordstrom, Lorde and Taylor and White House/Black Market, among others, selected CPS Gumpert to produce their Donna Morgan Collection Bridal…
1. Segment Your Audience Wisely! There’s nothing that will shut down an email quicker than information that is irrelevant and untimely to your contacts. Make sure to break down your…
Are you reading this blog on your phone or tablet? As one of the 56% American adults who have a smart phone or 35% who own a tablet (http://bit.ly/1bSztcx), it’s…
If you’re in marketing you just may find that one of your most challenging tasks is to “prove” that your carefully constructed efforts are actually worth their while. Your time…
It’s not your imagination – you are already seeing holiday ads in magazines, on tv and in your email. As a last-minute shopper, I’m doing my best to ignore them…
It isn’t news that our attention spans are shortening and that makes it tougher to produce effective marketing efforts. With customers on information overload, it’s tough to make sure you’re…