Congratulations! You’ve done the hard part: collecting the demographic, psychographic, and behavioral data from your prospects and customers. Now comes…
Author
Matt Herndon
Matt Herndon, VP of Sales, oversees all Business Development and marketing at Deliver Media. He has lived in the marketing world for 15 years and has spent the last 10 of those in the franchising community. Matt specializes in marketing strategy development for franchise brands spanning across multiple verticals and sizes. When he's home from attending awesome franchise conferences, Matt enjoys cooking, biking, and sports with his 4 girls.
Consolidating Your Data: A Crucial Second Step for Multi-Location Marketing
It’s true—franchise and multi-location businesses are swimming in data. From customer demographics, to lead management, to sales metrics, the sheer…
Standardizing Your Data: A Crucial First Step for Multi-Location Marketing
You’re managing campaigns for a franchise or multi-location business. Each location has a treasure trove of data, but it looks…
Do You Know Where Your Data Is?
Data is everywhere. You can’t browse a website, make a purchase, or even scroll your phone without generating tons and…
First- and Third-Party Data for the Win
To win big at marketing, you need the right type, quality, and combination of data. Let’s explore the benefits of…
The Ultimate Franchise Marketing Guide for 2025
Marketing franchisee locations is like juggling flaming torches while walking a tightrope. One misstep, and you risk inconsistent messaging, missed…