If your franchise marketing strategy feels like it’s gotten tougher lately, that’s because it has. Customers aren’t just shopping in one place anymore—they’re swiping, streaming, ordering, and comparing across…
Author
Matt Herndon
Matt Herndon, VP of Sales, oversees all Business Development and marketing at Deliver Media. He has lived in the marketing world for 15 years and has spent the last 10 of those in the franchising community. Matt specializes in marketing strategy development for franchise brands spanning across multiple verticals and sizes. When he's home from attending awesome franchise conferences, Matt enjoys cooking, biking, and sports with his 4 girls.
Best Practices for Localizing National Campaigns
Picture this: you just launched a sleek, shiny, national campaign. It’s got all the bells and whistles—crisp branding, killer copy,…
Got the Clean Data. What Do You Do With It?
Congratulations! You’ve done the hard part: collecting the demographic, psychographic, and behavioral data from your prospects and customers. Now comes…
Consolidating Your Data: A Crucial Second Step for Multi-Location Marketing
It’s true—franchise and multi-location businesses are swimming in data. From customer demographics, to lead management, to sales metrics, the sheer…
Standardizing Your Data: A Crucial First Step for Multi-Location Marketing
You’re managing campaigns for a franchise or multi-location business. Each location has a treasure trove of data, but it looks…
Do You Know Where Your Data Is?
Data is everywhere. You can’t browse a website, make a purchase, or even scroll your phone without generating tons and…