We are human and we have a uniquely human trait that gives stories the power to inspire us, sway us,…
Author
Kate Paiva
Kate Paiva is a Digital Marketing Account Manager who ensures her client's growth while exceeding their expectations. Since graduating from the University of Delaware's Alfred Lerner School of Business & Economics in 2015, she has gained an array of marketing skills while working for major health institutions and financial firms before joining the Ironmark team in 2021. She applies her knowledge of market research, email marketing, marketing automation, social media, and keyword and SEO strategies every day in the digital strategies she puts in place for her clients at Ironmark. These strategies consistently lead to increased brand awareness, revenue growth, and customer satisfaction.
How to Create a CRM Implementation Plan that Works
If your company is integrating a customer relationship management software (CRM) to store customer contact details, track customer interactions and…
Print Advertising: A Multifaceted Approach for a Multiplied Impact
In any relationship, having multiple points of communication can make connections stronger. Say you’re working with someone and then meeting…
12 Signage Hardware Types That Event Planners Need in Their Trunk
After you’ve designed and printed the perfect signage for your event or marketing campaign, it’s time to showcase it! It’s…
Digital Advertising in a Cookie-Less World
Digital marketing can be ever-changing in ways that impact businesses, advertisers, and consumers. One of the biggest changes on the…
12 Ways to Boost Practice Profit With a Growing Demographic
[UPDATED FOR 2024] Know your audience. It’s good advice for public speakers and anyone who’s trying to make a pitch….